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Marketers Pick Apart Google's Twitch Purchase
The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up on a billion-dollar industry. And...
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Study: 69% of Marketers Believe That Native Advertising Is Valuable
The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part of...
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